Announcing 2021 Mercari Trend Words

-“Rising category” and “exhibition word map” also released-

Mercari, Inc. Mercari, Inc. has compiled the 2021 “Mercari trend words” and “trending categories” on the flea market app “Mercari”. And "exhibition word map", will be announced. "Mercari Trending Words" and "Rapidly Rising Categories" are ranked based on the words that were searched for on Mercari and the categories that were purchased on Mercari over the past year. In addition, the "Listing Word Map" extracts this year's characteristic words from the words used when listing items on "Mercari" this year. *This survey excludes products whose trade is currently prohibited. Survey method: Among the words searched on “Mercari” from January 1st to December 10th, 2021, we extracted words that had a large difference from the same number of searches in 2020. In 2021, “Heisei Retro” became a hot topic mainly among Generation Z, and “Tommy Hilfiger”, which is famous for its big logo items as a representative of 90s fashion, ranked first. The 2nd place, "Ex-girlfriend's will", has become a hot topic as it won the 19th "This Mystery is Amazing!" Grand Prize, and the number of searches has skyrocketed. And in 3rd and 4th place, popular manga-related products such as “Jujutsu Kaisen Wafer” and “Kimetsu no Yaiba Coonuts” ranked in. In addition, in response to the expansion of 5G plans of each mobile carrier, the number of smartphone searches increased to "Galaxy S21" (5th place), "Xiaomi Redmi Note 10 Pro" (8th place), and "Xiaomi Redmi 9T" (9th place). Did. Survey method: Among the categories purchased on Mercari from January 1 to December 10, 2021, we extracted those that had a large difference from the same number of purchases in 2020. In response to replacement needs due to the launch of the new Apple Watch series in October 2021, rubber belts for watches ranked first. Continuing from last year, transactions in categories that can be enjoyed while staying at home surged in the overall fast-growing category. "Figures" and "plants/foliage plants" for interior decoration, and "nail parts" and "nail tips/fake nails" for self-improvement and hobby time are ranked. Among the words used when listing products on Mercari, we have extracted the words that were particularly used this year and expressed them as a word map in a size according to their frequency. “Jujutsu Kaisen” and “Tokyo Manji Revengers”, which gained popularity due to the release of new books and new animations in 2021, were often used as exhibition words. In addition, items such as "silicone molds", "preserved flowers", "foliage plants" that add color to the home, and "Charizard VMAX" and "Bad Rex", the card game characters that are popular among young people, were exhibited. Increased has. In addition, new keywords such as "Birthday", a specialty store for baby and toddler products that are popular mainly on SNS, and "Push Pop Bubble", which is popular for relieving stress at home, were also seen.