―― In the terradata, “Stop Buying” Analytics ”It's Time to Invest in Answers.I am sending a message.What does this message mean that you should invest in "answers"?
Nowadays, working with data in every industry is becoming more common.In the automotive industry, data is being used to avoid failures and accidents, and in the manufacturing field, data is being used to increase productivity.In accordance with this, the analytics market has expanded to 20 trillion yen, and its momentum has increased further.
However, according to the survey, 74 % of corporate decision -making people answered that "analytics technology is too complicated", and 79 % of employees "have not accessed data required to improve work efficiency."I have answered.
When I talk to the top management of Japanese companies, I have to feel the problem is even deeper.For example, I feel that the top management is often understood what data is needed when making decisions.In the production site, there is also a fact that the factory manager does not know what the information required to increase the productivity of the production line.
As I mentioned earlier, 79 % of employees have not been able to access the data required to improve work efficiency, but rather, "I do not know what I have accessed."Are there many companies in the situation?
Many of these companies do not know what can be used to make decisions and what can be used to increase the productivity of the factory site.
Many Japanese customers have a large amount of production management data, and there is also sales information, customer information, and credit management data.It also has data on parts and data on failures and complaints.
However, there are too many cases where analytics products are put in without knowing how to analyze this information.Just putting an analytics product is not useful, and it takes time to reach the answer.As a result, it can be said that effort and investment are wasted.
So what should I do?
That is, you should invest in the answer.What is the answer you need to judge now?What data is needed to derive the answer?Where is that data?From that point of view, you can invest in analytics, which can be invested in analytics and derive the answer.
In other words, it is necessary for the customer to think again about what to invest in it.That's why we don't invest in analytics, but to invest in valuable "answers".
The time to reach the answer can lead to delays in business speed and delay in judgment.There, Japanese managers should notice.Right now, we have introduced analytics from the perspective of what kind of data is there, what kind of answer can be derived from there, but in such a long -term posture, there is no room to introduce analytics.。