Indiegogo, a major crowdfunding service, has announced that it will conduct a more detailed review of the feasibility of the project before the project team launches an investment campaign for product development.
By revising the "open platform" we have advocated so far and applying pre-launch screening to all campaigns, we will screen out campaigns that are clearly difficult to realize or deceive investors ( The goal is to put it through a sieve. Indiegogo's VP of Products and Customer Trust, Will Haynes, said that when the service was launched in 2008, the ideal was to provide a service that would enable fundraising for any purpose. However, being "open" "has turned out to be not what our community really wants."
Crowdfunding is essentially a process of raising funds from a wide range of people in the name of investment in order for a team that is trying to create something that has never existed before and wants to bring about innovation to advance the project from prototype to the stage where it can be sold. Thing.
There are some projects that sell already completed products in the form of early reservation discounts, but basically the project fails halfway and ends up being a reward product for the investor. is required to bear the risk of not being able to obtain
However, there should never be a fraudulent project that just raises funds from the beginning. Crowdfunding can only be established when there is expectation and trust in innovation by the community of people who invest and support. And people expect the platform to be safe and trustworthy. In order to maintain such a place, this change in Indiegogo has set up a review stage called "Guidepost Program" to check whether the project is feasible and has a concrete plan before starting the investment campaign. We will strengthen our efforts to
Indiegogo has had the experts and resources to review the feasibility of large projects, and we plan to step up our review efforts with every campaign going forward. .
In addition, the "Crowdfunding Trust Alliance" was established in partnership with GoFundMe, which is implementing such efforts to ensure reliability for other crowdfunding services. We decided to invite other crowdfunding services to join us to share our knowledge of best practices and industry trends. In the past, there have been many fraudulent cases and fraudulent cases that abused crowdfunding. Such problems are expected to occur sporadically in the future, and there is no change in the need for investors to bear the risk.
It's not just because Indiegogo is working hard on countermeasures, it's okay, but we must also be aware that in the worst case, there is always the risk that money and goods will not be returned.
Source: Indiegogo
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