This is the editor -in -chief, the editor -in -chief. 2021 I had the opportunity to talk to President Balmuda Terao, who was talking about the mobile industry in 2021, so I will excerpt and deliver a personally impressive part.
BALMUDA PHONE The sound of the buyer
I often say that I like the form. Also, there are voices saying that they can be praised just by having them (laughs). Also, it is often said that your own apps (schedulers, memos, watches, computers) are easy to use.
I thought it was impossible for employees to make a smartphone, so I skipped employees to Shenzhen in January 2020, but said "I can't." I received a report (laughs).
However, it is a company that has been growing while rubbing his knees by repeating various challenges and failures. I think the attitude of aggressive is a company's issue, so I want to expand my responsibilities. Standing on the starting line (called a smartphone maker), given the great possibilities and opportunities from here, I'm excited and can't sleep.
Regarding the technical problem of the example
, it is as reported, but Kyocera, who outsourced the manufacture, has reported that there was a possibility of technical authentication. I immediately consulted with Softbank.
First of all, I wanted to contact the supervision and agency, so I wanted to contact you, but the time was Friday evening, and it was the three consecutive holidays. The sale was temporarily suspended because there was a possibility of the problem and the sale could not be continued, but it became a TV news because there was no topic during the holidays. It might have been recall if it was home appliances, but I felt that the software update could solve it unique to telecommunications equipment.
For the voice that the main unit price is "high"
, of course, there is always a desire to make it cheaper for 1 yen. The chance to sell more will increase, and we have made any product to ask as many people as possible to use it. Not only BALMUDA PHONE, but there are products that are more costly and increased the selling price than the initially expected after various processes from the planning stage. Regarding BALMUDA PHONE, the design and unique apps have affected the price.
For example, most smartphones are composed of one board, but pursuing small size and round form. As a result, the Balmuda Phone has a six substrate configuration, and the structure is complicated, so it has an effect on cost. The development of its own apps is reckless, but you should keep investing without giving up to protect the core value. I'm thinking. We don't think we've been able to get it at a wonderful price this time. However, even if we can return to the past with a time machine, we will make a decision to make it with the same configuration and make it at the same price.
< P> Chipset Selection is also a result of emphasizing size, and user experience plays a great role by the app. What is the invention of the washing machine to housewives is a shortening of washing time. Another thing in spare time. We think that it is convenient to be able to do so, and we will focus on the experiences of working with the palms of the pocket quickly, packing the design and design, and the other parts that can be reduced in cost. I did it thoroughly. This is our common way of thinking from home appliances.Is it actually small?
BALMUDA PHONE developed around January 2020. However, the made mock will be nearly 300. We are particular about the palm size and round body and pursued individuality. We will target 4.7 inches once from realistic loading capacity. However, it was decided to be the final 4.9 inch when 5G support was required. There were many parts to put in anyway, and the thickness was adjusted for 1 mm comma. About 20 display panels. I did.
You can't use this content in your privacy settings. Change the settings hereWas the name "Balmuda Phone"?
Actually, I was trying to go with a different name until the last minute. I guess you made a plan about 1000? If there is a smartphone named Kyoto, I think it will be a topic in the world (laughs). I know this is a trademark, so what about Berlin, which is farther. I personally liked Bambi, but of course it was no good (laughs). Actually, the names that can be used do not remain at all. At the end, the printed matter was no longer in time, and it became this name that no one complained.
You can't use this content in your privacy settings. Please change the settings hereAndroid 12, we asked you about the upgrade of the OS at the time of announcement, but around August this year, the version to Android 12. We will carry out up. After that, it depends on Google, so we want to support our own apps as long as possible, as Snapdragon 765 will support how much support will be supported.
In addition, we will prepare opportunities to increase your experience value. The official guidance is now, but we plan to release a simple, highly designed world clock and a world weather forecast app. The calculator app will be newly supported to the conversion of the currency rate of 21 countries, and the unit calculation will evolve more conveniently.
And the new case "Chesterfield" will be released soon. This is designed with my favorite sofa as a motif. I want you to try various things casually and enjoy fashion.
What happens to the successor model?
The successor, of course, comes out. Once you stand on the ring, I'm prepared to keep hitting. The design concept will not change much.
I want to cherish it to cultivate this round body with ridiculous trial and error with Kyocera, and I think this design is the Balmuda Phone icon. However, I am also studying products with a very different display size (no statement of large or small) (Balmuda Phone). The original app has a high user evaluation, especially the calendar can no longer live without it. I want to spread it without being tied to my smartphone.
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