Take care of your privacy.
With Apple's developer conference just around the corner, Google is following in the footsteps of its rivals by planning a feature that will allow Android users to opt-out of being tracked by apps downloaded from the Google Play store. It is reported that
Google's support page details how to turn off third-party tracking, and it's a bit of a topic. The Financial Times reported that Google will introduce the selection feature later this year, dubbed Advertising ID, a device identifier that allows marketers to verify app-to-app access. (Advertising ID) sharing can be turned off (this identifier is also one of the identifiers that manufacturers have access to during covid-19 privacy tracking). While Android users can already limit system-wide ad tracking or manually reset their advertising ID, the new setting allows the alternate device identifier used to track cross-app behavior to be changed by the user. can refuse.
Google has announced a policy change for the Play Store in an email to developers. If you try to access an opted-out user's advertising ID, you'll only see a "string of zeros" instead of a specific number.
Unlike iOS, it's unclear if the tracking feature is on by default and if Google makes this an obvious feature or embeds it deep in the settings. But by the time Android 12 hits the general public, we'll know the answer. Google plans to begin rolling out Android 12 to apps in stages in late 2021, with expansion to more devices in early 2022.
Google has been working on how we approach privacy for years. The company has added a number of fine-grained privacy controls over the years, dating back to the selective permissions feature introduced in Android 6.0 Marshmallow. But with Apple making privacy a key selling point for its devices, Google needs its own answer. The company announced a new "Safe" section on the Play Store a few weeks ago.
Google is working on privacy issues, such as developing new tracking methods that record user behavior directly on their servers.
The more features Google offers to make its platform and the services integrated into it more secure, the more likely Google is to maintain consumer trust and maintain the top market share.
After Apple introduced security features to iOS, it's nice to see Google adding options to give Android users peace of mind. After updating to Android 12, I would like to use this function first.