How about Rakuten Mobile?Why use Xiaomi smartphone?"Au 5G Presentation" Quality Summary Summary (page 1/2)

As previously reported, KDDI and Okinawa Cellular Phone (au) will launch a 5G (5th generation mobile communication system) commercial service "au 5G" from March 26.Along with that, the compatible terminal will be released sequentially from the same day.

After the online presentation held on March 25, questions were made by telephone calls for the press.The respondents were KDDI's President Makoto Takahashi, Hiroji Matsuda (Deputy Director) of the company's Consumer Business Planning Headquarters, Wataru Hasegawa (next -generation business planning director), and Kohei Shigeta (General Manager of Agrygulation Promotion).4 people.

In this article, I will tell you the main questions and answers.

―― I have a question about the au 5G price plan.This time, while following the conventional (for 4G LTE service), we prepared a new bundle plan called "Data MAX 5G All Star Pack" (a plan with a service other than communication service).I think it is a target.

At the online presentation (President Takahashi) said, "Creation of experience value rather than technology", please tell us again about the aim of this price plan.

As President Takahashi pointed out, I think this time is quite bold.The detailed explanation will be explained from Hasegawa, one of the charges.

Hasegawa 5G hopes that video viewing will increase considerably.That's why we have provided unlimited capacity services (even in 4G LTE services) (the only note: only in the "au data MAX" series is only data communication in Japan alone in Japan).

This time, we provide the lowest price plan from 3460 yen per month, while keeping the unlimited use of the unlimited use (note: In the "Data MAX 5G" plan, the maximum discount for 6 months from the following month after the contract.)But that's not just interesting.When you use it as much as you want, you have taken a questionnaire on what kind of service you want to use, a plan to select three from the top five services and bundle a total of four services (data MAX 5G ALL STAR).I prepared a pack).

Furthermore, this time, the plan is being simplified, such as "Plan below (Pitat Plan 5G)" and "Unlimited Plan (Data MAX 5G Series)".For two years before the area expands, we can use the same price as 4G LTE (depending on the campaign), so we believe that it is easier to choose a 5G terminal.

President Takahashi: Netflix's bundle plan (Netflix Pack) is very popular.Other OTT ( * 1) players also approached, "If it's a flat -rate system, we also want to participate in the bundle!"The partner wants to recruit in the future.

( * 1) Over-The-TOP: A telecommunications carrier or an online service provider unrelated to providers.This is called this because the service company is "over the top" and provides services.

――Rakuten Mobile will enter MNO (mobile carrier) from April 8th.All -you -can -use data (only 3 million people only) is free for the first year and 2980 yen per month after the second year, but please tell us your impressions about this price plan.

I think that President Takahashi has to be careful about the price of Rakuten Mobile.However, in the initial stage, there are also limited area (Rakuten Mobile's own area) that can use data unlimited, so there are places where you can say "UN-LIMIT".

He talks about the company (KDDI) that "the area is gradually spreading, so if you think about one year later, 2980 yen per month is a wary fee."increase.We would like to differentiate it with the advantageous area development, the leading 5G, and the partnership with OTT, and we would like to respond without relaxing because the area of Rakuten Mobile is narrow.

――Do you have the idea of reviewing the entire price plan in the future?

Regarding President Takahashi 5G, we would like to respond based on the trends of other companies while looking at the trends of the customer at the price we offered this time.Although it is a campaign, it can be offered at the same price as 4G LTE, and the industry has also reached the lowest level, so I will go with it.

――Isn't the monthly fee for the 4G LTE service?

There is also the purpose of simplifying President Takahashi, and this time we have reviewed the 4G LTE plan at the same time.

――I am surprised that Xiaomi (Xiaomi) was adopted for the 5G smartphone lineup.The company has the image that the system in Japan has not yet been stable, but why did you decide to handle Xiaomi smartphones?

President Takahashi This time, we have adopted a 5G smartphone of three Chinese manufacturers.

As you know, the development of 5G is very fast in China.I have heard that the number of subscribers is growing rapidly.We saw that the unit price of 5G terminals (manufactured by Chinese manufacturers) would drop in terms of volume (production quantity), so we decided to adopt Xiaomi this time.

As you said, it is true that Xiaomi has not had enough experience in the Japanese market.We are also preparing with Xiaomi.I think it would be nice to be able to take it to a competitive terminal price without bothering customers.

I will do my best.

――Please tell us about the aim of the seven models announced for 5G service this time.At the online recital, you said that "Chinese manufacturers have price competitiveness", but please tell us how much "competitiveness" there is.

When starting Matsuda au 5G (commercial service), it adds a phrase "Unlimited au 5g that hand."Since the terminal reaches the "hand" realistically, we have a lot of fulfilling models.

While preparing a major flagship model (from the 4G LTE era), we prepared a new OPPO flagship model, and added ZTE and Xiaomi to the lineup.Each model has its own characteristics, and we believe that there is price competitiveness according to the range.

President Takahashi: There are restrictions on incentives (for terminals) (for terminals) (for terminals) due to the revision of the Telecommunications Business Law in 2019.However, when thinking about expanding 5G quickly, handling terminal prices is the biggest challenge.

The "Kaed Tok program", which also supports the open market (purchasing a device that does not stick to the line), is a 5G terminal -conscious, and I think that it has become easier to reach even if it is a slightly higher terminal.However, there are many customers who can not reach this alone.

As I mentioned earlier, China is a tremendous momentum, so 5g is widespread, so we believe that Chinese manufacturers can reduce the delivery price.Although it is still under consultation, I hope that (selling prices) will be reduced.

The terminal price is important in developing 5G as soon as possible, so the measures will be worked on.