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"Balmuda phone" President Terao's arithmetic played with a new value and design, and a product that can be sold at high prices!

Written By mobilephonebrand

Speaking of smartphone manufacturers distributed in Japan, Apple in the United States has a major share, and the rest is a composition in which Japanese, such as Samson, China Huawei, and Japanese, Sony and Sharp.

As Japanese manufacturers withdraw without profit, Balmuda, an emerging home appliance manufacturer, has entered a new one.The pros and cons are divided on the Internet over the design and functions.Is there really a chance?

「バルミューダフォン」寺尾社長が弾いた算盤 新たな価値とデザイン性、高価格でも売れる商品で勝負!

Wander around the Mediterranean countries, musicians ... unusual career

"The current smartphone is too uniform."The reason Balmuda entered the smartphone was such a question of President Gen Terao.

The company's first smartphone, Balmudphone, announced on November 16, 2021, is equipped with Android on basic software (OS), and the communication standard is compatible with "5G".Basic apps and home screens such as planning management are customized.Balmuda worked on planning and design, and outsourced production to Kyocera.Sales are sold at their own online stores and directly managed stores, and mobile phone companies handle them by SoftBank.

The characteristic is the design.The 4.9 -inch screen is small in the current smartphone, but gives priority to the size that is easy to hold.The back of the back is because we aimed for a shape that would naturally fit in hand.It draws a gentle curve with a gentle shape even from the front, and is publicized as "the only smartphone that does not contain straight lines".


デザインに特徴がある「バルミューダフォン」(画像は、公式サイトより)

Mr. Terao, the president and chief designer, worked on this design.The background of Terao, born in 1973, is unique.After retiring in high school, he wandered around the Mediterranean coast for about a year.After returning to Japan, he worked as a musician and aimed to be a rock star.

In such days, I read a book depicting a person who was one of the co -founders of Apple, Steve Jobs, who was a designer who was a designer who played an active part in PC creatures, and turned into a world of manufacturing in the late 20s.。In 2003, he founded his predecessor, Balmuda Design, and was listed on the TSE Mothers in 2020.