Released "Strobelights X", which integrates AdWates and operational advertising data

Category: Product service

Release issuance company: AdWhaes Co., Ltd.

-Acquisition of advertising reports and KPI management across the main advertising media (Headquarters: Shinjuku -ku, Tokyo; Representative Director: Yohisa Okamura, hereinafter, Adeway, hereinafter) operates to integrate data from major advertising media. The advertising comprehensive platform "Strobelights X" has been released. 2017 Internet advertising media costs were 1,220.6 billion yen, and the operating advertising expenses were 9.40 billion yen, and the operational composition ratio over the overall medium cost exceeded three -quarters of the total. , The market is expanding. ( * 1) In the case of an operation advertisement represented by SNS advertisements and listing advertisements, it is important to plan and execute a distribution strategy across multiple media. In many cases, it is operated by human resources, and the number of advertising media and advertisements increased due to the expansion of the market, which increases the number of complicated work, deprives the original function of trading desk, which has a high specialty. There was a possibility. In "Strobelights X", by mechanizing the traditional trading desk function that humans have done, the monitoring of the KPI achievement status of each advertiser with the KPI management function is one of the advertising effects reports across the media. It will be possible. As a result, the complicated work so far has been greatly reduced, and in addition to improving operation efficiency, we have focused on implementation measures to maximize advertising effects, and provide strategic and high -quality services. 。 [KPI Management Function] ■ Budget allocation visualization This is a function that visualizes the budget status and final landing forecast of each media, and advises the optimal budget distribution to each media. ■ Budget Digression amount Alert Function In the event of sudden change This is a function that displays alerts and notifies business chat tools when the digest status changes suddenly. ■ CPA ( * 2) If the alert function CPA at high soaring is soaring than the target, the alert will be displayed, notifying the commercial chat tool, and the early detection of operation improvement points and the budget allocation to the media. It is a function to advise. ■ Abnormal detection alert function This is a function that displays alerts and notify business chat tools when detecting abnormalities related to KPI. "Strobelights X" plans to release many functions, including AI operation advice, best practices management, creative optimization, etc. In the future, Adeways will continue to respond to market needs, strive to further expand their services, and develop efficient and practical advertising marketing services. * 1: Source: Dentsu "2017 Japan's advertising expenses | Internet" http://www.dentsu.co.jp/knowedge/ad_cost/2017/media3.html * CPA (COST PER Action) The cost of acquiring one customer in the advertisement. Customer acquisition unit price. [About Strobelights] A comprehensive management system that supports operational advertisements of leading ad platforms. In addition to enabling advertising operation efficiently, it is equipped with big data and extension functions using AI for each platform, and it is possible to achieve high -dimensional advertising effects that cannot be achieved simply by handing it by hand. □ ■ □ About AdWys Co., Ltd. https://www.adways.net/2001. Listed on the TSE Mothers in 2006. In addition to the operation of the largest affiliate service "JANET" and "SMART-C" in Japan, the "APPDRIVER" advertising distribution service for smartphone and the world-compatible smartphone application "PARTYTRACK" will be developed. In addition, we have developed a variety of businesses such as planning, development and operation of applications and content. It is also expanding overseas to Japan, including Japan, mainly in Asia. Corporate press release to details to PRTIMES

* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.