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"Folding, high -end camera, casual" Xiaomi aimed at "Smartphone World Share 2nd place": Yasuhiro Yamane's latest situation in China (page 1/2)

Written By mobilephonebrand

 From March 26th to 27th, 2021, Xiaomi will hold a new product launch in Beijing, China, and announce its entry into smartphone flagship models, smart home appliances, and smart EVs (electric vehicles). bottom. This presentation was divided into two days, which is the first attempt by Xiaomi. It is rare for other manufacturers to announce four smartphone models at once in two days, and the enthusiasm for this new product from Xiaomi was strongly conveyed.

Huawei surpassed Huawei in the foldable smartphone competition

Xiaomi CEO Lei Jun unveiling the Mi Mix Fold

 The most prominent product at this presentation is the "Mi Mix Fold" with a folding display. The structure of folding the display inward is the same as Huawei's "Mate X2" just announced in February and Samsung's "Galaxy Z Fold2". Xiaomi has realized the world's largest "8.01 type" with this same shape folding smartphone. The size difference with Huawei Mate X2 is only 0.01 type, but the resolution is 2480 x 1860 pixels and the aspect ratio is 4:3. The Mate X2 has a high resolution of 2480 x 2200 pixels, but the aspect ratio is 4:3.5. Therefore, when displaying a video, the Mi Mix Fold can be displayed wider, enabling more realistic video playback.

Higher satisfaction than Samsung (middle) and Huawei (right) folding smartphones

Compared to Apple's iPad mini (2019 model), the iPad mini has a smaller body size Despite being larger than the Mi Mix Fold, the display size is as small as 7.9 inches. The Mi Mix Fold is superior to 8-inch class tablets, and can provide a higher user experience than other folding smartphones.

The iPad mini was also pulled out for comparison. Appealing as an 8-inch class device that is superior to tablets

 The big advantage of a horizontally folding smartphone is that the large screen can usually be folded and carried in a compact size. In other words, the larger the screen size when opened, the better. On the other hand, the slim size when closed makes it easier to store in a pocket. The size of the Mi Mix Fold when closed is 69.8 (width) x 173.3 (height) x 17.2 (depth) mm, and the Mate X2 is 74.6 (width) x 161.8 (height) x 14.7 (depth) mm. Although the Mi Mix Fold is long vertically, it has a narrow width, and it seems that you can easily hold a heavyweight body of over 300g with one hand.

In this way, the Mi Mix Fold has improved usability as a smartphone with a foldable design, but not only that, but it also introduced new technology to the camera. In addition to the 108-megapixel main camera, it was equipped with a camera that used the industry's first liquid lens. Huawei has been the industry leader in smartphone camera technology for the past few years, but with the Mi Mix Fold, Xiaomi was the first to adopt new technology. Liquid lenses eliminate the need to combine multiple lenses and can be incorporated into small devices such as smartphones to achieve high-magnification telephoto performance. It is an advanced camera technology that may become the mainstream of smartphones in the future.

Many manufacturers use high-magnification lenses such as 5x or 10x optical, but the periscope method makes the camera module large. Liquid lenses can make the lens part smaller, and even a smartphone with a small body can realize optical telephoto several times. The Mi Mix Fold uses a liquid lens to enable macro photography equivalent to 3x optical or 80mm. Although it is impossible to know how good the photo quality is until you touch the actual device, it can be said that the adoption of the liquid lens proves that Xiaomi's camera technology is not inferior to Huawei's and can compete on an equal footing.

The world's first liquid lens. Using liquid to change the focal length of the lens

When Huawei announced the Mate X2 in February, it emphasized that it was "higher in performance and easier to use than Samsung's Galaxy Z Fold2." But just a month later, Xiaomi has now put a foldable phone on the market that outperforms the Mate X2. Folding smartphones are the “face” of manufacturers that each company develops as high-end and premium products. By releasing the product that stands at the top of the folding smartphone, it can be said that the impression that "the leader of the smartphone market is Xiaomi" was appealed to the whole world.

Selling Xiaomi products ahead of Huawei

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