[Mobile World Congress Shanghai 2018]
" + Message" jointly released by NTT DOCOMO, au, and SoftBank's three carriers is a service based on global common specifications.The specifications are formulated by GSMA, an industry group of mobile phone operators.Called RCS (Rich Communication Service) and is being hired around the world.RCS is positioned as a standard that has been greatly expanded to SMS, and can send and receive not only text but also data such as images and videos.Stamps are also available for users who are familiar with Messenger apps.
日本のRCS導入事例として、3社の担当者から＋メッセージが紹介されたMobile World Congress Shanghai (MWC Shanghai) holds a RCS seminar on June 28.At the same time, the three carriers, which were simultaneously and started services with the same user interface, attracted attention from telecommunications businesses and vendors from each country who participated in the seminar.From Japan, DOCOMO, KDDI, and SoftBank each person in charge explained the situation in Japan.
GMSAのIP Communication Project DirectorのDavid O'Byrne氏によると、「日本はMNOすべてがRCSを導入した、唯一の国」だという。たとえば、米国ではAT&T、T-Mobile、Sprintの3社が導入しているが、Verizonでは未提供。MWC上海が開催された中国でも、中国移動1社のみがサービスを提供している状況だ。端末側は、サムスン電子が中心になり、ファーウェイやOPPOなどにも採用が進んでいるが、日本のようにキャリアが音頭を取り、メーカーを問わずにアプリをプリインストールするのは異例といえる。
GSMAのDavid O'Byrne氏日本は世界で唯一、MNOすべてがRCSを導入した国だというOn the other hand, as a LINE official account, a corporation can prepare an account and communicate with users with chatbots.I have hidden.RCS's introduction of RCS has a rough nose, saying that 2019 will be the first year of RCS, and will be introduced to more than 10 million terminals this year.
中国移動もRCSの導入を強力に推進。2019年はRCS元年になると意気込むThe situation in Japan was explained by three companies in charge.DOCOMO's Smart Life Promotion Division Communication Service Division, Akiko Tobe, pointed out that the interaction of SMS was slower than in each country in 2011 while unraveling the history of Japanese message services."In Japan, the e -mail service was a major," but based on this reflection, the + message said, "The three companies worked together and started the service with the same logo."
ドコモの戸部氏日本のキャリアのメッセージサービスの歴史ソフトバンクの田中氏は、＋メッセージの具体的な機能を紹介
Eiko Tanaka, director of the SoftBank IoT Business Promotion Headquarters IoT Technical Management Department, introduces the + message characteristics as "EASY", "Convenient", and "Fun".。Like SMS, it explains that it can be used without ID or password, convenience for transmitting and receiving data such as images, and entertainment that can communicate with stamps.It has been revealed that stamps will continue to be added in the future.
「簡単」「便利」「楽しい」がキーワードだというHideyuki Kogo, the KDDI Product Planning Headquarters Personal Service Planning Department, CX Service Group Manager, talks about the three companies jointly launched a + message.In Japan, there were multiple messages services that careers launched independently in the past, but they did not succeed.Taking advantage of these experiences, he said, "I unified the specifications, service logo, and user experience, and started the service jointly."
KDDIの小頭氏は、3社共同でサービスを立ち上げた理由を語った特定のキャリアに閉じたサービスは、成功しなかった。この反省を踏まえ、3社が協力したAccording to Mr. Koto, the + message is "RCS UNIVERSAL PROFILE 1".0 "(The latest version is 2.According to 2), the name is "to create a situation that makes it easier for users to understand."The unification of the user interface is that there is an advantage (same) "even if you change your career".Although the time is undecided, it is scheduled to "realize business messages, provide to MVNOs, and realize interconnection with overseas" (same).
仕様を統一することで、ユーザーが理解しやすくなるだけでなく、キャリアを乗り換えた際にも迷わず使えるのがメリットとなるAbout a month and a half has passed since the service in, and it is a + message that has started providing on iOS as well as Android, but the number of users has already been "over 2 million in total" (same).On June 28 at the same time as the seminar, the service of SoftBank's Android, which had been stopped due to trouble, has resumed, and the number of users is expected to increase further.
RCS UNIVERSAL PROFILE 2 at the GSMA booth in MWC Shanghai.0の準拠したチャットボットのサービスも展示されていた。同サービスは米国で3月に開始されており、AT&Tのネットワークで利用できる。現時点で対応しているのは、Galaxy S9など、サムスン電子製の端末。通常、サムスン電子の端末はオレンジ色のSMSアプリが内蔵されているが、RCSに対応している場合、これが青色になる。
SMSアプリをRCSアプリに置き換えるサムスン電子。アイコンの形は変えず、色をオレンジから青に変更したVarious services were available in chatbots, such as ordering flowers, acquiring coffee coupons, and simplified games written in HTML5.When ordering flowers, if you register a credit card on the service provider's site in advance, you can do it one -stop until payment.Samsung Electronics has prepared an SDK to provide such services, and is also working on other manufacturers.
ボットとチャットするだけで、花を買ったり、クーポンを受け取ったり、ゲームを遊んだりといったことができたAlthough the time is undecided, in the future, Japan's + message will support these business messages.Nick Lane of MobileSquared, a survey company who spoke at the seminar, presumed 51.4 million users in 2022.The company expects to reach $ 281 million (approximately 31 billion yen) from RCS.
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