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Nostalgia and smallness sell-Is Motorola a recovered market with a folding smartphone "Razr"?

Written By mobilephonebrand

The Container Yard in Downtown Los Angeles is a warehouse -style facility known for its graffiti and murals.On November 13, a lot of press, influencers, and DJ DIPLOs, which had been completely forgotten in Los Angeles.To see the latest gadget, Motorola's first folding smartphone "Razr".

Razr提供:Juan Garzon/CNET

Motorola's mobile devices were shunned by many people, as Downtown Los Angeles had been forgotten for a while.The company was a creator of a mobile phone, but it was lightly exceeded to Apple's iPhone and Samsung's "Galaxy" terminal, and now accounts for 3 % of smartphone sales worldwide.

However, such a downtown Los Angeles is still reviving, leaving some cluttered areas.Similarly, Motorola is also rewinding with the company's iconic Razr brand.

"This is the restart of the Razr brand. I don't think it will be a decisive hit, but I think it's a new gate."Motorola Mobility President Sergio Buniac replied to the US CNET interview.

懐かしさと小ささが売り--折りたたみスマホ「Razr」でモトローラは市場挽回なるか

Razr is appropriate to end an unexpected year over foldable smartphones.It wasn't unexpected in a good way.In February, folding smartphones attracted worldwide attention.With an unprecedented device, the screen is wide, literally folded in half and it becomes compact.Samsung, Hua Technology (Huawei), and Small American Technology (Xiaomi) have announced their design one after another, and in fact, all terminal manufacturers are being developed in a folding ceremony.My parents live in Iowa, and they are not familiar with the latest technology, but even their parents knew this topic.

But there is a problem there.The schedule was significantly delayed due to the problem of the screen.

Samsung has delayed the release of $ 1980 (about 210,000 yen) for 5 months following the report of some problems on the screen on a review terminal.Huawei postponed the release of "Mate X" for a few months and stated that the development of the 5G network scheduled to be used in Mate X was delayed in China.Xiaomi has not yet been released, while flirting the folding -style topics in the beginning of 2019.Microsoft has decided to adopt a method that connects two screens with a hinge instead of using a folded display.

Similarly, Motorola also delayed the launch of Razr, which was initially in summer.However, it is finally possible to send the work to the world.

The new Razr, which was announced on the 13th, is a clam shell -type reproduction that the company gained popularity in the early 2000s.Verizon is the only career available in the United States.The terminal, which is now the lowest price of $ 1500 (about 160,000 yen), has a pre -sale on December 26, and the general release in the United States is scheduled for January.Other market sales will start in 2020.

What Motorola expects is to appeal to the nostalgia and gain the support of the purchasers, but there are other characteristics.Portability.Razr is the first folding smartphone that fits in a compact mobile size even when expanded without aiming for a hybrid type with a tablet.In the folded state, the body size is 72mm x 94mm, 2.It adopts a 7 -inch "Quick View" display.When spread, the inner screen is 6.It has 2 inches, the same size as Samsung's "Galaxy S9+" in 2018.