"I will announce it soon, but I will use it on a considerable scale."
Rakuten Mobile's Vice President Shunsuke Yazawa confidently talks about the Rakuten Mobile Post Office, a mobile phone sales counter developed by the company.The company and Japan Post have opened 10 bases in the Tokyo metropolitan area for a limited time since June 2021.It was shrinking to four bases in September, but it is said that it will expand the scale here.I emphasize the results of the last few months as "I have a pretty good response" (he), but what happens?
多くの人が行き交う郵便局の前に立つ楽天モバイルののぼり（撮影：日経クロステック）[画像のクリックで拡大表示]In the first place, Rakuten Mobile services are mostly online, unlike the major mobile phone, which operates 2,000 mobile shops per company.Consumers apply for a contract on the company's site and basically receive customer support through online chat.Although there are Rakuten Mobile stores, the service content is the same as online.
Under these circumstances, the elderly who were not used to operating PCs and smartphones were relatively alienated with Rakuten Mobile.How to increase the points of contact with these layers and lead to the number of contracts has become one of the important issues in the company's major mobile phones.
I noticed a post office network of Japan Post, which has about 24,000 stations nationwide.Rakuten Mobile, which has poor physical strength compared to a major mobile phone company, is strong in regions where it is harder to advance, and the elderly people have the trust of the elderly.Rakuten Mobile hopes that it will be a catalyst for pioneering various potential customers, which have been far away.
On the other hand, for the Japan Post and the parent company's Japan Post Group, this measure will be a "ship".
In recent years, the group has been sluggish in Japan Post Bank and Kanpo Life Insurance, which was a pillar of revenue.The background is due to the improper sales problem of kanpo life insurance, which was discovered in 2019, in addition to the prolonged low interest rate.The group is already a policy of reducing the investment ratio of Japan Post Bank and Kanpo Life Insurance, and it is essential to establish a new source of revenue to make digitization of the post office and change it to a "earning base".。
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