Magic Moment, which develops sales management support SaaS, is a new feature that automates communication according to business negotiations and customers on the company's sales support SaaS "Magic Moment Playbook" on the 8th.Was released.
PlayBook is synchronized with CRM (customer management), MA (marketing automation) and real -time, and based on past successful cases in the sales team, "Call to decide to introduce" and "Check the status of the decision."Let's have a video conference. "
The Playbook sequence added this time is a function that automatically proposes the optimal communication content based on customer activities such as business negotiations and login frequency.For example, by dividing the customer situation in advance and creating an email text according to each situation, the corresponding text is automatically proposed at the right time.The sales representative can send an email in one click, and depending on the settings, it is possible to fully automate without clicking.The person in charge can edit a part of the sentence for each customer so that the content does not become uniform.
PlayBook has developed a system with the aim of making machines can be used by machines and humans can spend more time into creative tasks.The Playbook sequence added this time is also automated by automating some of the routine work, so sales representatives can spend more time in the work that requires higher creativity, such as receiving orders for new projects.It can be expected to contribute to improving sales productivity.
According to Magic Moment, PlayBook has more enterprise users such as listed companies.Large companies take care of existing customers mainly by sales departments, while responding to new projects in which the marketing department flows in inside sales, etc., consultations that cannot be covered with conventional products from existing customers.It is said that it is increasing.PlayBook seems to be useful as a DX tool at these new sales activities in the market.
Magic Moment was established in March 2017 by Yuya Murao, a Google Japanese corporation, who served as a sales manager of SMB products.About 6 in the series A round in April this year.I raised 600 million yen.
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