Why Huawei's smartphone has a slightly different name depending on the country

110th

May 24, 2018 Updated at 10:00

Sentence ● Kenta Yamaguchi edited ● KONOSU

　Last week, when Huawei smartphones appeared one after another from major Japanese careers and sub brands, I visited Germany and Austria.

　In particular, the "Huawei P20 Pro" released by DOCOMO is also popular in Europe.At the Vienna station and airport, large advertisements were noticeable.

An advertisement for P20 Pro from the shopping mall at Mitte Station, Vienna.

The name of the middle range machine has become chaotic

　In Austria, Samsung Electronics has a great presence at carrier stores and consumer electronics retailers.In the smartphone and PC sales floor, Apple has a unique space like Japan.

　Huawei, on the other hand, is gradually securing a dedicated sales floor, and the number of places where multiple exhibition machines and genuine accessories are lined up are increasing.

Huawei also has a dedicated sales floor.

　By the way, when I traveled to Europe, I noticed that the product name of the smartphone varies from country to country.This is not the story that has begun now, but the low -end terminal from Huawei's middle range has been confused in its name.

　For example, Austria's "P9 Lite 2017" is sold in Germany under the name "P8 Lite 2017".P9 and P8 seem very different, but the specifications are the same.This terminal is known as "nova lite" in Japan.

In Austria, there are many unfamiliar models, such as "P9 Lite 2017" and "P9 Lite Mini".

　"P9 Lite Mini", which is now on sale in Vienna, is "Y6 Pro 2017" in Germany.From the name, you can imagine a small version of the P9 lite, but it seems to be a deep meaning because it seems to be a name attached for marketing.

"Huawei P9 Lite Mini" is on sale for 139.90 euros.

　Behind this, in Europe, the career and dealers of each country are slightly different, so Huawei also develops marketing according to the circumstances of each country.As a result, there are differences in the time of introduction and brand strategy, and it seems that it is consistent by changing the product name.

The German Telecom series "T-MOBILE AUSTRIA" is also a local subsidiary.

Pay attention to the thickness of the terminal line

　If the product name is different from the country, it seems that confusion may occur.On the other hand, it can be said that Huawei responds to demand by optimizing products in each country.

　The thickness of the lineup has also appeared in the summer 2018 model announced in Japan.If SoftBank announced Mate 10 Pro and Nova Lite 2, au announced P20 Lite and DOCOMO announced P20 Pro.UQ Mobile and Y! Mobile are also lined up with P20 Lite.

AU version of P20 Lite.It will also be released from UQ and Y -Mobile.I am looking forward to the SIM free version for the open market.

　Until now, Huawei has brought various devices to the domestic SIM -free market.On the other hand, carriers need to have a variety of terminals for each season.

　As Huawei himself acknowledges, although there are many issues in terms of brand power, if you can simply propose a terminal to your career demand, you will definitely increase your market share in the domestic market.For other manufacturers, it should be necessary to have a full -fledged Huawei countermeasure.

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