The late Lee Kun-hee, Chairman of Samsung Group
Samsung Electronics is the pinnacle of global manufacturers. It is the world's largest semiconductor company that has won Intel, and at the same time, it is the world's number one in the TV and smartphone markets. There is nothing wrong with profitability. Samsung Electronics also generated operating profit of over 15 trillion won (about 1.4563 trillion yen) in the July-September quarter of this year when the supply network of global manufacturers collapsed due to the new coronavirus. However, the eyes of investors who see Samsung Electronics are not good. Samsung Electronics' stock price, which was approaching 100,000 won earlier this year, has plummeted to around 70,000 won. This situation is even worse because we are in an era of "PDR (price to dream ratio)" where stock prices do not move without a vision that investors can convince. On the 24th, ahead of the first anniversary (October 25) of Samsung Electronics Chairman Lee Kun-hee. Former Samsung CEO said, "It may be a crisis now that it seems to be working. It's time to look back on Chairman Lee's spirit and re-arm his spirit." rice field. "If Chairman Lee Kun-hee was alive, the Samsung presidents would have been scolded." Former Samsung CEOs cited Chairman Lee as the background to Samsung's world-class manufacturing competitiveness. Cash cow-in semiconductors are typical. In 1974, Chairman Lee invested his private fortune to acquire Korean semiconductors and developed them to become the number one in the world DRAM market in 1994. Television (achieved 1st place in 2006) and smartphones (achieved 1st place in 2011) are also listed as businesses raised by Chairman Lee, who shouted "super-class". The problems Samsung faced in 2021 are even more complicated. While responding to the "semiconductor hegemony war" in which the United States, Europe, and China are competing to enter the semiconductor business, we should also seek new growth drivers. The situation is quite different from when Chairman Lee was in office, where it was all about widening the technological gap with rival companies and increasing market share. Former Samsung CEOs said, "The competitive composition and business environment have changed, but the solution has not changed." "The new management declaration that everything except wife and child must be changed is still valid." rice field. In 1993, it was a famous episode that Chairman Lee called a group of presidents to Frankfurt, Germany, to give strict advice. At that time, he said, "It's easy (you guys) because you don't know, like the word'Unknown but Buddha'" and "The world is changing because you wear the same suit and tie every day. I don't know if everyone knows that. " The next issue was the new management declaration. "Professional managers actually live comfortably"
