LG's 42-inch all-red TV debuts in the UK

Written By mobilephonebrand

On the 16th (local time), the British luxury department store John Lewis opened a reservation sale page for LG Electronics' 42-inch OLED (all-red organic light emitting diode) TV on its website. The price is £ 1399. LG Electronics usually launches new products in Europe and South Korea at about the same time. The product is expected to be launched in South Korea in the first quarter. According to the electronics industry, 40-inch all-red TVs are "reverse" in the TV market. Sales are increasing even in the trend of "big profits" that sells better as the screen gets bigger. After Corona, the industry has analyzed that the number of "gaming people" who enjoy playing games at home has increased, and that consumers have begun to prefer small and medium-sized products for "second TVs" used in their rooms. In addition to the conventional 48-inch products, the product lineup has diversified to 42-inch, and the market is expanding. ● Market, 10 times increase in 2 years UK market research company Omdia has sold LG display 40-inch all-red TV panels from 210,000 units in 20 years to 2.07 million units in 2010 for 2 years. It is expected to increase about 10 times. Omdia predicts that sales of 40-inch all-red TV panels will increase to 2.9 million units in 2013.

 LG の42インチオールレッドTV、 英デビュー

LG Electronics All Red (OLED) TV, etc. (provided by LG Electronics = Yonhap News Agency)

There are more new products scheduled for release. At the end of last year, G-Display unveiled a bendable 48-inch all-red panel, stating that it is "in discussions with client companies for launch." It is a product that maximizes the immersive feeling by bending the screen when you normally watch the video on a flat surface and set the gaming mode. An all-red TV with significantly improved image quality is also expected to appear. LG Display plans to change the all-red panel supplied to TV makers to the next-generation panel "All Red EX" from the April-June quarter of this year. All Red EX is a panel that applies deuterium technology and personalized algorithm technology "EX technology" to the organic light emitting element of the all red panel. The brightness (brightness) of the screen is 30% higher than that of the conventional panel, and the color expression is excellent. The bezel is 30% thinner and is more immersive. “The TV market grew 12% year-on-year, and even though it grew backwards, OLED products grew about 70% last year,” said Oh Chang-ho, LG Display Large Business Manager (Vice President).

Lee Soo Bin