Samsung Electronics' bespoke home appliances "BESPOKE" have evolved one step further. Home appliances can be linked together and used like a single system, and a premium line has been added. Samsung Electronics held a media event on the Metaverse platform "Zepet" on the 17th, and unveiled a new product of "2022 Bespoke Home" (photo). The theme of the event is "Beyond Bespoke". In addition to function and design, it has the meaning of differentiating even the experience of use.
Linked with the app from cooking to washing dishes, Samsung electronic bespoke released
Samsung Electronics has significantly enhanced its ability to help inconvenient and difficult parts of home appliances with its artificial intelligence (AI) -based home appliance solution, SmartThings Home Life. After connecting all Samsung Bespoke appliances, it is characterized by providing integrated services of six major services: cooking, air care, pet care, loading care, energy, and home care. "The equipment does it all for you, without the consumer having to worry," said Yang Hesung, Samsung Electronics Vice President. For example, if you freeze a beef fillet in the fridge, a sensor will recognize it and send it to the app, which will recommend a steak recipe. Then, the amount of meat informs the thawing time, and the recipe is guided by voice in order. When grilling meat in a frying pan, the induction senses the temperature and tells you to put the meat on when it reaches the right temperature. With the newly introduced "Cook Sensor" this year, you can measure the temperature inside the meat and know how much it is cooked. After cooking, you can have the dishwasher recommend a washing course according to the menu. In addition to this, Smart Things Life Home calculates the amount of detergent and fabric softener used, informs the purchase time, and calculates the electricity usage fee for home appliances. If you set a target electricity usage fee, it will also adjust so that home appliances do not use too much electricity. ○ Addition of premium line Samsung Electronics released the "Bespoke INFINITE" line for the first time this year. A premium line that replaces the traditional New Chef collection. It is characterized by looking like a "built-in" through materials and designs that are in harmony with furniture. The INFINITE line consists of products such as 1-door refrigerators equipped with refrigeration, freezing, kimchi, and wine functions, large-capacity 4-door refrigerators, ovens, inductions, smart foods, and dishwashers. Samsung Electronics plans to increase the product lineup of the INFINITE line in the future. On this day, 24 new bespoke appliances were released. There are 19 main panels this year. "Evening Coral" and "Morning Blue", which are colors that match this year's trends, have been added. Samsung Electronics plans to increase its product lineup based on successful cases of bespoke in South Korea and focus on developing overseas markets. Last year, the percentage of bespoke in domestic sales of Samsung home appliances exceeded 80%. This year, it plans to expand the number of countries that sell bespoke to more than 50 countries. For this reason, it is said that the production system has been perfectly set up in the Commonwealth of Independent States (CIS) region, including North America, Europe and Russia. Unlike conventional home appliances, bespoke is manufactured in the form of a semi-assembled product, and then the panels are assembled and delivered around the consumption area. Lee Jae-seung Samsung, President of the Electronics Consumer Electronics Division, said, "We will continue to overcome the limits of space, time, and experience and continue to expand the value that consumers can enjoy." "The areas that will continue to evolve are endless. ".
Lee Soo Bin