"Mi 10 Lite 5g" released from au, what is "what you learned" talks by Xiaomi's Steven Wan.

Written By mobilephonebrand

――Mi 10 series has multiple lineups.As Xiaomi also has a lineup of other models.Why was the au model "Mi 10 Lite 5g"?

Mr. Wan As a background, I am in charge of the business in Japan, but at the same time, I will introduce that I am also in charge of a 5g product planning at the head office.Therefore, you were actually involved in all of these products.

On top of that, the first part of the way of thinking is that developing a flagship model is, in a sense, simple.It has the best display, the best processor, the best components, and combine them into one device and assemble with high quality and excellent software.

Mi 10シリーズ

On the other hand, I think the more challenging, more impactful, and more rewarding thing is to create a mid -range product that meets the needs of high -end users.

--So that's it.

auから「Mi 10 Lite 5G」発売、シャオミのスティーブン・ワン氏が語る「学んだこと」とは

Looking at the situation in the 5G smartphone market at the beginning of the year, it was revealed that many channels will have a high -end model lineup.In other words, for consumers, there were already many high -end options.

So we talked to various partners.At that stage, we were one of the manufacturers who first procured Snapdragon 765, Qualcom's 5G compatible chipset.At the same time, the amount of procurement is the largest.

I thought that using Snapdragon 765 would help develop differentiated products, and I thought it would be possible to develop products that could give more impact than high -end products.

――It was based on the situation of the market and the advantage at that time.

Wan Yes.And there is another reason for "mi 10 lite 5g".The point is that the trends in the smartphone market have changed from high -end high -priced products to medium -range and low -priced products.

Technology for smartphones has been mature, and it is in a stage of optimizing costs.

For example, three years ago, I think there were some people who were not satisfied with the so -called midrange ones.But now, the performance that matches 80 % of the population is becoming possible to develop in midrange.