The flagship model is the next step for Xiaomi, which has increased its presence by rapidly introducing exceptional models in the middle range and entry models. The company will release two models, "Xiaomi 11T" and "Xiaomi 11T Pro" with improved processing power and camera performance on November 5th. Both are open market terminals sold directly by the company, and in addition to directly managed online stores and major home appliance mass retailers, some MVNOs have also announced their handling.
At the same time, Xiaomi appointed model Kōki as a "brand friend". By appointing celebrities, it is a policy to increase name recognition in Japan. So why did Xiaomi decide to introduce the flagship model to Japan? I would like to explain the aim while referring to Mr. Steven Wang, the general manager of East Asia of the company.
Xiaomi to introduce Xiaomi 11T and 11T Pro. This is the company's first flagship model in JapanXiaomi 11T and Xiaomi 11T Pro are positioned as flagship models by Xiaomi. smartphone. "Providing the highest quality at the lowest price," Wang said, is the company's differentiation strategy. In fact, the Xiaomi 11T is 54,800 yen for the 8GB (memory) + 128GB (storage) model, and the Xiaomi 11T Pro has the same configuration for 69,800 yen, which is nearly half the price of the flagship model of a general manufacturer. In addition, as an early reservation privilege, we will also develop a campaign to discount 5000 yen from each model.
With the two flagship models, it is said that "we focused on two elements" (same). The first is the camera and display. Both the Xiaomi T11 and T11 Pro have a high sensor of 108 million pixels for the main camera, and are also equipped with a 120-degree, 8-megapixel ultra-wide-angle camera and a 5-megapixel telemacro camera that can be approached up to 3? do. Although it is not compatible with a telephoto camera, because the number of pixels of the main camera is high, the image can be "cut out to obtain a telephoto effect" (same as above).
Both cameras have a 108-megapixel main camera, and are also equipped with a 120-degree ultra-wide-angle camera and a tele-macro cameraThe camera emphasizes not only still images but also video shooting. In addition to being able to shoot at 8K resolution (Xiaomi 11T up to 4K), it supports various functions such as "You can shoot professional-level cinema with one click" (same). One example is 'Magic Zoom', which reproduces 'Dolly Zoom', which is known as Hitchcock's photography technique. By identifying a person with AI and separating it from the background, it is possible to zoom in and out only on the background without changing the size of the person in the subject. Another common feature of the two models is that everything from shooting to display can be performed in HDR10. Both displays have a refresh rate of 120Hz and support 1 billion colors.
Focus on video shooting, such as a magic zoom function that utilizes AIIt is equipped with various functions specialized for videos, such as filters, audio zoom, and one-click AI cinema. A feature of the Xiaomi 11T seriesAnother element that Mr. Wang talks about is new technology. That's what charging technology is for. Among them, the Xiaomi 11T Pro supports "Xiaomi Hypercharge", which enables ultra-high-speed charging at a maximum of 120W. A 120W charger is also included. It takes only 17 minutes to charge the battery from empty to 100%, and it can be used for a day with just 10 minutes of charging. The Xiaomi 11T is 67W "turbocharged" and takes 36 minutes to charge to 100%, which is about twice as long as the Xiaomi 11T Pro, but both are still faster than ordinary smartphones.
Xiaomi 11T Pro supports 120W charging. Fully charged in just 17 minutesXiaomi is strengthening its localization for the Japanese market, but following the "Mi 11 Lite 5G" released in July, the Xiaomi 11T Pro is also available. Compatible with wallet mobile phones. This is the second model in the open market model. ``There are various factors such as which NFC chip is used and whether there is space to install the chip. is.
The difference between the Xiaomi 11T and 11T Pro is the charging technology and the presence or absence of Osaifu-Keitai, but there are also differences in the processors. Xiaomi 11T adopts "Dimensity 1200-Ultra" made by MediaTek. On the other hand, Xiaomi 11T Pro is equipped with Qualcomm's "Snapdragon 888". Also, only the Xiaomi 11T Pro has a 256GB version as a storage option. There are also minor differences in some of the displays and video recording functions. However, both models are positioned as flagship models, and the cost performance is very high. Prices of 54,800 yen and 69,800 yen can be evaluated as exceptionally cheap.
The main difference between Xiaomi 11T Pro and 11T. Only the Xiaomi 11T Pro will be compatible with Osaifu-KeitaiAs Mr. Wang says, "A flagship terminal must also have a service suitable for it," the Xiaomi 11T and 11T Pro are guaranteed Strengthen services. First of all, both models come with a two-year product warranty. Entry models and middle-range products have a one-year shelf life, which is twice as long. Also, if you purchase by December 4th, even if the display breaks within 6 months, you can receive one free repair. The fact that 3 OS updates and 4 years of security updates are guaranteed is also a nice service for users who purchase flagship models.
Set product warranty to 2 years for flagship model only. Also provides free repairs for cracked screensPrice cuts even for flagships