Tips: Companies that are larger than affirm are Fintech companies in Sweden and Australia.
This article is a joint production with Yubeshi.
Today, in the BNPL (Buy Now, pay Later), which is attracting attention around the world, it is a representative company in the BNPL market, which is listed in January 2021 and has a market capitalization of 3 trillion yen.We will compare the financial results of each company to the main players in the industry, which is actually larger than AFFIRM, and in fact, with AFFIRM (affirm).
Quoted: Nippon Research Institute "Expanding Buy Now, Pay Later (BNPL) Market Trends and Future Prospects" April 5, 2021
BNPL is one of the payment methods (see the above figure) that pays the product and service price afterwards.Users have the advantages of credit card -like credit examination, and can reduce the interest rate and commission of installments.On the other hand, the member stores have a payment fee, but have the advantage of creating purchasing opportunities.
Especially in Australia, as posted on the Twitter account of "Note where you can read the financial results," the growth of BNPL services is particularly remarkable, and the number of credit cards (rate) has dropped significantly.
Affirm, an industry -leading industry giant in such a notable BNPL market, was listed in Nasudak, USA in January 2021, established by PayPal's founding members in 2012.At the end of August 2021, a partnership with Amazon was also announced and one of the hottest companies in the BNPL market.
In the first half of the article, we organized the financial results for AFFIRM from April to June 2021, and in the second half of the article, while looking at two competitors that are larger than affirm in the BNPL market, the company's financial results for each company.We will compare horizontally and look at the characteristics of each company.
In this article, Japanese yen is also described as $ 1 = 100 yen ($ 1 = 100 yen).
AFFIRM HOLDINGS, Inc.-FOURTH QUARTER 2021 Earnings Conference Call -Earnings Supplement (2021/9/9)
Now, we will organize the affirm's financial results.
GMV (Gross MerchanDise Value: Handling volume) for April-June (Q4fy21), 2021 is $ 2.It is 5B (about 250 billion yen), YOY+106%, especially since July-September 2020 (Q1FY21).
AOV (Average Order Value: Order unit price) is $ 495 (about 49,500 yen).
Next, sales were $ 262m (approximately 26.2 billion yen) in April- and June, YOY+71%, and 10 GMV comparison (sales / GMV) was 10..5%.
As of April-June 2021, AFFIRM takeclates 4.3 %.
The US Fintech company also has a 2%payment fee for Square and various credit cards that provides cashless payment services, so the takeclate of affirm is higher than that of simple other payment services.that's right.
Finally, let's look at the number of affirm users.Due to the nature of payment services, AFFIRM has users (buyers) who purchase products and services, and merchants (sellers) that provide products and services.
First, the number of active users (buyers) increased to 7.12 million (YOY+97%) in April-June, 2021, and the number of users per user is 4-6 in 2021.2 in the month.Three times.
Next, the number of active member stores (seller) is 2 as of June 30, 2021..90,000 stores (YOY+412%) have grown rapidly.
Up to this point, we have organized AFFIRM's financial results for April-June, 2021.In the latter half of the article, we will look in detail about two competitors, which are highly handled than AFFIRM, which is growing rapidly.
This article is recommended for those who are engaged in the FinTech business and those who are interested in payment services, but also those who are interested in the BNPL area that is currently attracting attention.
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・ Q.What are the two companies that are larger than affirm in BNPL (postpaid)?Answer
・ Competition 1: ●●
・ Competition 2: ●●
·summary