It turns out that Samsung Electronics and LG Electronics accounted for half (48%) of global TV sales last year. Samsung Electronics has maintained the number one market share for 16 consecutive years, and LG Electronics has recorded the largest market share in history. According to British market research firm Omdia on the 20th, Samsung Electronics topped both sales and shipments last year with a 29.5% share of the global TV market and a 19.8% volume basis. Especially in the premium market, it showed overwhelming competitiveness. Last year, it recorded a 42.1% share in the TV market over $ 2,500 and a 44.9% share in the super-large TV market over 80 inches. The company explained that the premium strategy that launched the main product, QLED (photo), is helping to maintain the top position. Last year, QLED sales accounted for 44.5% of Samsung products sold in the premium TV market over $ 2,500. The sales volume was 9.43 million units. Cumulative sales for the five years since its launch in 2017 reached 26 million units.
Samsung TV sales No. 1 for 16 consecutive years, LG share No. 2
Samsung Electronics has steadily developed strategic products to maintain its top position since it first jumped to the top of the world in "Bordeaux TV" in 2006. The company announced LED TVs in 2009, smart TVs in 2011, QLED TVs in 2017, and QLED8K in 2018. Last year, we released the "Neo QLED," which is equipped with a quantum mini LED and has improved image quality and design, and the "micro LED," which expresses color and light for each pixel. This year, we have strengthened our lifestyle products such as "The Freestyle," a portable screen that can display the screen anywhere. Last year, LG Electronics, the world's second-largest company, doubled in shipments of OLED TVs, achieving the largest share (18.5%) in history on a monetary basis. According to Omdia, the annual shipment of LG All-Red TVs was 4,048,000 units last year, nearly double the previous year's (2048,000 units). Last year, the number of all-red TVs shipped in the fourth quarter was 1.413 million. The company explained that it was the highest quarterly shipment in history. Last year's shipment of the all-red TV market led by LG Electronics was 6,525,000 units, an increase of about 80% from the previous year. In the all-red TV market, LG Electronics' shipments accounted for 62%, up from the previous year (56.1%). The all-red TV market is expected to continue to grow at high speed this year. Omdia expects to ship 8 million all-red TVs this year. We also observed that all-red accounts for more than 12.7% of the total TV market. LG Electronics expects that all-red TVs will account for 42.1% of the premium market over $ 1,500 this year, surpassing QD-LCD TV (QLED) shipments for the first time. Reporter Lee Soo Bin lsb @hankyung