What is the state of the smartphone market in India, where COVID-19 infection is spreading? Over-the-counter Technology Market Research has released the latest survey of the smartphone market in India.
According to the company's survey, both smartphones and feature phones (better than the previous generation of smartphones) in the overall mobile phone market in India performed well, with an increase of 19% in the first quarter of 2021 compared with the same period last year. The feature phone market, affected by the increase in shipments of JioPhone in the launch of new models and subsequent promotions, increased by 14% from a year earlier. Meanwhile, itel, a mobile phone manufacturer in Shenzhen, China, ranks first in the feature phone market, with a market share of 21% in the first quarter of 2021.
インドのスマホ市場は今後どうなる？ カウンターポイントが最新...の画像はこちら >>個別の企業では、Xiaomiがインドのスマートフォン市場首位の地位を死守。「Redmi 9」シリーズが特に好調で、2021年第1四半期は前年同期比で4%成長し、ベストセラー機種になりました。最近発売された「Redmi Note 10」シリーズも消費者の受けが良く、これらの機種は、OLED（有機EL）ディスプレイ、デザイン、カメラ機能（108MPixel）を重視しており、同社はBYD、DBGなどのEMSと提携し製造拠点を拡充しています。