Why is "Yoshinoya" beef bowl "only beef and onions"?

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May your morning be a good morning Nippon Broadcasting System "Welcome to Michiko Hada". The theme for the broadcast on August 26 is "Gyudon".

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Nippon Broadcasting System "Welcome to Michiko Hada"

「吉野家」の牛丼はなぜ、“牛肉とタマネギだけ”なのか

In the Meiji era, the culture of eating beef is transmitted to Japan. At the same time, the "Beef Pot" was born, in which beef and vegetables are placed in an iron pot, and the warishita is added and simmered. The combination of Japanese rice culture and the emergence of "gyudon" with beef sukiyaki on rice.

Eikichi Matsuda, the founder of the beef bowl chain "Yoshinoya", paid attention to such beef rice. In 1899 (Meiji 32), we provided beef and rice in Arita porcelain donburi because we wanted people working at the fish market in Nihonbashi, Tokyo to eat delicious food. This is said to be the beginning of beef bowl.

After that, when "Yoshinoya Co., Ltd." was established in 1958, all menus other than beef bowls were eliminated and the restaurant was transformed into a gyudon specialty store. Furthermore, thinking that "customers who come to eat beef bowls come to eat beef," we started offering simple beef bowls using only plenty of beef and onions. In this way, the current beef bowl culture takes root in the Japanese diet.

Just as there is a "gyudon", there is also a "pork bowl". It is said that in the early Showa period, charcoal-grilled pork was entwined with eel kabayaki-style sauce and served on rice at a cafeteria in Obihiro City, Hokkaido.

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