Xiaomi, a comprehensive home appliance manufacturer in China, will release the SIM-free smartphone "Mi 11 Lite 5G" on July 2nd. The price is 43,800 yen. Although it is in the price range of the best-selling mid-range machine, it is a terminal that gives a sense of value by bringing some of the functions and specifications closer to those of the high-end model.
Me 11 Light 5G pursued thinness by using organic EL for the display. Only 6.8mm thick. The weight is also light at 159 grams, making a clear distinction from the high-performance models that are becoming “heavy and long”.
On the other hand, Qualcomm's "Snapdragon 780G", which has high processing power, was used as the semiconductor. The 700 series Snapdragon is a semiconductor used in mid-range machines, but the 780G is a newer generation and has higher functionality. It also supports 5G and has high-speed communication.
The display can rewrite the image 90 times per second, which is more than the 60 times common for mid-range machines, and the movement is smooth. The main camera is 64 million pixels. We also adopted the "pixel binning" technology, which bundles four pixels into one to increase the size and increase the amount of light that can be captured. By capturing a lot of light, it is possible to take clear pictures even in dark places.
Despite these specifications, it was sold at a price of 43,800 yen because Xiaomi adopts a strategy of "low profit and high sales". The company aims to keep the profit margin on hardware below 5% to attract more users. This strategy has been successful, and our market share has risen to third place in the world. Even in Japan, it has gradually increased its presence since it entered the market in December 2019.
What was surprising was that this terminal was compatible with Osaifu-Keitai...
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