Xiaomi's women's smartphone "CIVI" specializes in self -portrait with two front lights: Yasuhiro Yamane's overseas mobile exploration

Xiaomi is delivering a smartphone that is excellent in cospa one after another, but it has been technically advanced, such as "Mi Mix Fold" equipped with folding displays and "Xiaomi mix 4", which uses an under display camera to see the in -camera.Products are also developed overseas.Xiaomi lineups include three lines: the main model "Xiaomi (former MI) Series", the "REDMI Series" boasting high cost performance, and the "MIX Series" equipped with the latest technology such as folding.

"CIVI" was newly added to these three lines in October 2021.The biggest feature is dual front light.The target user was a woman, and the terminal's selfie function was greatly featured at the product presentation.

The processor is Snapdragon 778G, 6.The 55 -inch display is equipped with an edge shape with a curved side and a quad camera.Although it is a middle high -range class product in terms of specifications, it is also a product specializing in selfie function, and it seems that target users assume a limited layer.The price in China is 2599 yuan (about 46,000 yen).At the moment, there seems to be no plans for global expansion.

The side has a slightly gorgeous color of the frame.The power key and the volume key part are also designed with elegant curves, but this is also a product of Xiaomi, for example, "Mi 11 lite 5g", so it may be a recent design trend of Xiaomi.yeah.

The body is three colors, each with an elegant finish.The blue I touched this time is treated with a beautiful gradation while suppressing gloss.In addition, there are pinks that seem to be inspired by petals based on pastel colors, and blacks that are studded with stars.

There are three cameras: 64 million pixels, 8 million pixels ultra -wide angle, and 2 million pixel macros.If it is a product that considers person photography, it should be equipped with a depth measurement camera such as blur, but the main use of users' cameras assumed by CIVI is a beauty cell -fee using an in -camera.It is not a portrait, but a product for young women who take a "face photo that is standing out of beauty without a feeling of processing".

So, I took a selfie using an in -camera.For the time being, one by default.Around the eyes, the processing of selfies that shines is automatically performed.However, the room is slightly dark, so the face around the face is slightly darker and the overall finish is finished.Therefore, CIVI has a powerful front light for indoor selfie.When you call the light, there are four menus, and you can use "screen light" or "screen light + dual LED light".

If you turn all lights like this, the screen will be displayed as a white display except for your face.In addition, the LED light built in the frame of the upper left and right part also shines.Looking at the condition of this screen, can you see that the face is quite bright?In addition, I could not save a self -portrait photo that was actually taken due to the operation mistake, but I think you can see the effect of brightening the face with all lights.

If you light the light in a dark room, you can see that it illuminates quite brightly.Recently, the number of models that emphasizes portrait shooting is increasing, and it may be a bit unusual for a model that supports Selfie to this point.

Speaking of which, Xiaomi issued "MI CC9 Meitu Edition" in 2019.It is a smartphone for women with a meitu brand that acquired the smartphone business, but the self -portrait performance of the in -camera was not good.For that reason, the "CC Series" ended with just 4 models of 3 models in 2019.

Is Civi the fourth pillar of Xiaomi?Or will it end with several models like the CC series?I'm worried about whether the successor model will come out in 2022.